Media Futures Market launches in the UK

Media Futures Market (MFM), an innovative Media Discovery Platform designed to simplify media buying and maximize advertising budgets, is launching in the UK. It offers advertisers a no-nonsense focus on what truly matters most: finding the right media environments to execute brilliant advertising campaigns. Putting marketers in the driver’s seat to grow their business.

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Building on its success in the Netherlands, MFM offers advertisers a transparent and efficient way to discover high quality media opportunities across a diverse range of channels. From Publishers in print and digital, to OOH. From Retail Media to Direct Mail, and many other channels as well.

Transforming Media Buying for UK Advertisers

MFM is designed to empower UK advertisers by offering a platform that optimizes their media investments. With a strong focus on quality, choice and value for marketers. Through direct relationships with media owners, MFM ensures that advertising budgets are invested in working media without dilution from intermediaries or hidden incentives.

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Leading the launch into the UK is Dan Gee, former Head of Advertising at WeTransfer.

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“As we launch in the UK, we aim to provide a new, low friction solution for advertisers frustrated by the inefficiencies and black boxes of the open market,” said Gee, Managing Director, UK. “MFM’s media discovery platform provides advertisers direct control over where they advertise, while minimizing costs and workload, ensuring that their budgets are working for them. This model allows advertisers the freedom to innovate and make decisions based on what’s in their best interest. We think of it as principles based media, rather than principle based media.”

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Advertisers and agencies can work with MFM purely as a discovery platform, or as an expert partner, delivering a managed service for planning and buying media.

Bringing Advertisers and Media Owners Together

By reducing friction in the media buying process, Media Futures Market encourages a more pluralized and competitive media marketplace. The platform connects advertisers directly with trusted media partners such as Hearst and Warner Bros Discovery, as well as innovative solutions like social disruptors WeAre8 and audio first newsbrand Tortoise, helping advertisers gain access to over 1,500 media products in a single location.

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Media Futures Market’s UK expansion comes at a critical time. With major global players like Google facing regulatory scrutiny from both the Competition and Markets Authority (CMA) in the UK and the Department of Justice (DoJ) in the US, and concerns about the transparency of programmatic advertising growing, MFM offers a refreshing alternative. The platform not only benefits advertisers but also supports quality media ownership in a digital world increasingly dominated by large platforms.

A Proven Model from the Netherlands

Media Futures Market's successful track record in the Netherlands, where it has delivered tangible results for advertisers seeking efficiency and transparency, provides a strong foundation for the UK launch. The platform has already become the go-to destination for Dutch advertisers, offering streamlined access to a wide range of premium media products.

About Media Futures Market

Media Futures Market is an innovative media discovery platform designed to provide advertisers with direct access to premium media opportunities. With a focus on quality, transparency, choice and value, MFM enables advertisers to retain control over their media buying, optimize their budgets, and connect with a rich ecosystem of media owners. Headquartered in Amsterdam, MFM is now expanding to the UK to offer a fresh approach to media buying for advertisers of all sizes.

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