By offering one user-friendly overview of all quality media operators in one central place, Media Futures Market positions itself as the indispensable service for buyers looking to maximise the return on their own media investments or those of their clients.

By simplifying reporting, costs and metrics for all quality media owners, Media Futures Market makes it possible to compare apples to apples. This allows buyers to thoroughly evaluate and discover available options across the market, and optimise performance within a single, dynamic environment.

Although the media market is fully funded by investment from brands, many media buyers - both advertisers and their agencies - lack the information and control needed to make informed buying decisions. There are so many links in the chain that it becomes increasingly difficult to achieve a meaningful return on investment. This is especially true for intermediaries, who often increase costs for advertisers, do not act transparently and take away value.

The modern media ecosystem offers more opportunities than ever before and seems deceptively simple. However, the problem is that as the market has become more diverse, digital and automated, it has also become shrouded in unnecessary jargon and complexity, removing control from buyers. This has led to a loss of trust, transparency and efficiency.

It is high time buyers were given the information and tools needed to regain their control and get on an equal footing with sellers.