Stories, insights, and advice that will transform how you advertise and grow your brand
The digital ad economy is shifting—away from transparency and toward platform-controlled pricing. Costs on Meta, Google, and Amazon are rising, but returns aren’t keeping pace. AI-driven ad models limit advertiser control, while retail media networks turn paid ads into a tax for shelf space. If you’re not questioning where your budget is going, you’re funding platform margins instead of growth. But there’s another way. Advertisers can push beyond the walled gardens into direct publisher deals, high-attention environments like TV, radio, OOH, and strategic sponsorships. The best opportunities aren’t inside the ad networks anymore—they’re in owning audience relationships and building real-world brand presence.
Stories, insights, and advice that will transform how you advertise and grow your brand
The digital ad economy is shifting—away from transparency and toward platform-controlled pricing. Costs on Meta, Google, and Amazon are rising, but returns aren’t keeping pace. AI-driven ad models limit advertiser control, while retail media networks turn paid ads into a tax for shelf space. If you’re not questioning where your budget is going, you’re funding platform margins instead of growth. But there’s another way. Advertisers can push beyond the walled gardens into direct publisher deals, high-attention environments like TV, radio, OOH, and strategic sponsorships. The best opportunities aren’t inside the ad networks anymore—they’re in owning audience relationships and building real-world brand presence.
