Alpina Verzekeringen
Maison Law redefines modern legal spaces with elegance and innovation. It creates a professional environment that inspires trust and confidence.
Insurances
B2B
Ambition
Introduction
Onze Kapel is a creative agency that brings bold thinking to life through ideas that go further, mean more, and deliver greater impact. Their work for brands like FunX, Louwman Museum, Pathé, and GAMMA proves that smart creativity and precision planning can drive measurable results, even on limited budgets.
For their client Alpina, Onze Kapel was looking to extend that same effectiveness into the media domain, beyond Google and Meta. They turned to MFM to make that ambition real.
Challenge
The challenge was clear: connect Alpina’s new brand positioning to a broader, high-intent audience, through a channel that would add weight, not just noise.
As a newly unified financial services group, Alpina needed to increase top-of-mind awareness of the overarching brand and drive high-quality leads from prospects actively seeking its services.
Onze Kapel wanted a media partner who could:
Offer strategic direction
Provide smart, effective use of a single, high-impact channel
And help turn their creative ideas into measurable momentum
Precision
Strategy
MFM stepped in as an extension of the Onze Kapel team, not just buying media, but sharpening the strategy and shaping the approach.
We collectively identified Radio as the ideal medium: broad, trusted, efficient. Perfect for delivering consistent brand signals across the Netherlands.
Together, we:
Refined the creative message for audio formats
Produced a national-level campaign, with no local variation, to maximise efficiency
Attached product-specific tag-ons to the main brand spot, allowing us to highlight different services while reinforcing one overarching brand voice
This gave Alpina the benefit of multi-product storytelling within a unified campaign architecture.
Media & Channels
The media strategy focused entirely on premium national radio, chosen for its credibility, coverage and ability to embed a brand into everyday routines.
Why radio?
It provides broad yet efficient reach across the Dutch market
It builds familiarity through frequency and tone
It aligns well with Alpina’s need for a professional, human voice
All investments were made within top-tier radio networks, ensuring quality impressions and consistent messaging.
Expression
Creative Execution
Onze Kapel’s creative narrative positioned Alpina as accessible, helpful and future-focused, a brand designed to guide, not overwhelm.
Together with MFM, the message was shaped to suit the strengths of audio:
Clear, calming delivery with a confident tone
Core branding message supported by short tag-ons highlighting different Alpina products
Strategic flighting across relevant time slots to maximise audience exposure
The result: a campaign that sounded human, helpful, and high-value, while delivering multiple messages without fragmentation.
Impact
Results
+25% increase in website traffic
+10% lift in conversion rate
Positive internal and external feedback on clarity of brand message
Despite the singular channel approach, results exceeded expectations, a testament to channel fit over channel volume.
Learnings
This collaboration showed what happens when a creative agency is empowered by a focused media strategy.
Onze Kapel didn’t need to add media departments, they needed a partner who could turn one channel into a performance engine. MFM made that happen.
Client feedback highlighted:
Our strategic use of audio with smart tag-on structure
The ease of collaboration via the MFM platform
And the benefit of having a media partner who acts like a true creative extension
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Alpina Verzekeringen
Maison Law redefines modern legal spaces with elegance and innovation. It creates a professional environment that inspires trust and confidence.
Insurances
B2B
Ambition
Introduction
Onze Kapel is a creative agency that brings bold thinking to life through ideas that go further, mean more, and deliver greater impact. Their work for brands like FunX, Louwman Museum, Pathé, and GAMMA proves that smart creativity and precision planning can drive measurable results, even on limited budgets.
For their client Alpina, Onze Kapel was looking to extend that same effectiveness into the media domain, beyond Google and Meta. They turned to MFM to make that ambition real.
Challenge
The challenge was clear: connect Alpina’s new brand positioning to a broader, high-intent audience, through a channel that would add weight, not just noise.
As a newly unified financial services group, Alpina needed to increase top-of-mind awareness of the overarching brand and drive high-quality leads from prospects actively seeking its services.
Onze Kapel wanted a media partner who could:
Offer strategic direction
Provide smart, effective use of a single, high-impact channel
And help turn their creative ideas into measurable momentum
Precision
Strategy
MFM stepped in as an extension of the Onze Kapel team, not just buying media, but sharpening the strategy and shaping the approach.
We collectively identified Radio as the ideal medium: broad, trusted, efficient. Perfect for delivering consistent brand signals across the Netherlands.
Together, we:
Refined the creative message for audio formats
Produced a national-level campaign, with no local variation, to maximise efficiency
Attached product-specific tag-ons to the main brand spot, allowing us to highlight different services while reinforcing one overarching brand voice
This gave Alpina the benefit of multi-product storytelling within a unified campaign architecture.
Media & Channels
The media strategy focused entirely on premium national radio, chosen for its credibility, coverage and ability to embed a brand into everyday routines.
Why radio?
It provides broad yet efficient reach across the Dutch market
It builds familiarity through frequency and tone
It aligns well with Alpina’s need for a professional, human voice
All investments were made within top-tier radio networks, ensuring quality impressions and consistent messaging.
Expression
Creative Execution
Onze Kapel’s creative narrative positioned Alpina as accessible, helpful and future-focused, a brand designed to guide, not overwhelm.
Together with MFM, the message was shaped to suit the strengths of audio:
Clear, calming delivery with a confident tone
Core branding message supported by short tag-ons highlighting different Alpina products
Strategic flighting across relevant time slots to maximise audience exposure
The result: a campaign that sounded human, helpful, and high-value, while delivering multiple messages without fragmentation.
Impact
Results
+25% increase in website traffic
+10% lift in conversion rate
Positive internal and external feedback on clarity of brand message
Despite the singular channel approach, results exceeded expectations, a testament to channel fit over channel volume.
Learnings
This collaboration showed what happens when a creative agency is empowered by a focused media strategy.
Onze Kapel didn’t need to add media departments, they needed a partner who could turn one channel into a performance engine. MFM made that happen.
Client feedback highlighted:
Our strategic use of audio with smart tag-on structure
The ease of collaboration via the MFM platform
And the benefit of having a media partner who acts like a true creative extension
More Works
(MFM — 02)
©2025
FAQ
01
How do you work with creative agencies?
02
What kind of media can you plan and buy?
03
What makes your approach different from traditional media buying?
04
Can you help us with strategy, or just activation?
05
How do you charge for your services?
06
In which markets can you buy media?
07
Do you have proven results?
08
Can we use the MFM platform ourselves?
Alpina Verzekeringen
Maison Law redefines modern legal spaces with elegance and innovation. It creates a professional environment that inspires trust and confidence.
Insurances
B2B
Ambition
Introduction
Onze Kapel is a creative agency that brings bold thinking to life through ideas that go further, mean more, and deliver greater impact. Their work for brands like FunX, Louwman Museum, Pathé, and GAMMA proves that smart creativity and precision planning can drive measurable results, even on limited budgets.
For their client Alpina, Onze Kapel was looking to extend that same effectiveness into the media domain, beyond Google and Meta. They turned to MFM to make that ambition real.
Challenge
The challenge was clear: connect Alpina’s new brand positioning to a broader, high-intent audience, through a channel that would add weight, not just noise.
As a newly unified financial services group, Alpina needed to increase top-of-mind awareness of the overarching brand and drive high-quality leads from prospects actively seeking its services.
Onze Kapel wanted a media partner who could:
Offer strategic direction
Provide smart, effective use of a single, high-impact channel
And help turn their creative ideas into measurable momentum
Precision
Strategy
MFM stepped in as an extension of the Onze Kapel team, not just buying media, but sharpening the strategy and shaping the approach.
We collectively identified Radio as the ideal medium: broad, trusted, efficient. Perfect for delivering consistent brand signals across the Netherlands.
Together, we:
Refined the creative message for audio formats
Produced a national-level campaign, with no local variation, to maximise efficiency
Attached product-specific tag-ons to the main brand spot, allowing us to highlight different services while reinforcing one overarching brand voice
This gave Alpina the benefit of multi-product storytelling within a unified campaign architecture.
Media & Channels
The media strategy focused entirely on premium national radio, chosen for its credibility, coverage and ability to embed a brand into everyday routines.
Why radio?
It provides broad yet efficient reach across the Dutch market
It builds familiarity through frequency and tone
It aligns well with Alpina’s need for a professional, human voice
All investments were made within top-tier radio networks, ensuring quality impressions and consistent messaging.
Expression
Creative Execution
Onze Kapel’s creative narrative positioned Alpina as accessible, helpful and future-focused, a brand designed to guide, not overwhelm.
Together with MFM, the message was shaped to suit the strengths of audio:
Clear, calming delivery with a confident tone
Core branding message supported by short tag-ons highlighting different Alpina products
Strategic flighting across relevant time slots to maximise audience exposure
The result: a campaign that sounded human, helpful, and high-value, while delivering multiple messages without fragmentation.
Impact
Results
+25% increase in website traffic
+10% lift in conversion rate
Positive internal and external feedback on clarity of brand message
Despite the singular channel approach, results exceeded expectations, a testament to channel fit over channel volume.
Learnings
This collaboration showed what happens when a creative agency is empowered by a focused media strategy.
Onze Kapel didn’t need to add media departments, they needed a partner who could turn one channel into a performance engine. MFM made that happen.
Client feedback highlighted:
Our strategic use of audio with smart tag-on structure
The ease of collaboration via the MFM platform
And the benefit of having a media partner who acts like a true creative extension
More Works
©2025
FAQ
How do you work with creative agencies?
What kind of media can you plan and buy?
What makes your approach different from traditional media buying?
Can you help us with strategy, or just activation?
How do you charge for your services?
In which markets can you buy media?
Do you have proven results?
Can we use the MFM platform ourselves?