Retail Media

Why Retail Media?

Retail Media offers the opportunity to advertise within the environment of a retailer, such as on their website or in their apps. This means that you can directly display your message to people who are already in a buying mindset. This focus on consumers who are already in the purchasing process makes Retail Media a particularly effective tool for increasing brand visibility and driving sales.

The Power of Retail Media

Retail Media can be especially powerful because it allows you to make data-driven decisions. By leveraging first-party data from retailers, you can precisely identify your target audience and tailor your ads accordingly. This increases the likelihood that your ads will be seen by the people most interested in your products, leading to higher conversion rates and a better return on your advertising budget.

Key Aspects of Retail Media

To set up a successful Retail Media campaign, it is important to keep several core factors in mind:

Campaign Objectives

As with other forms of digital marketing, it is important to clearly define what you want to achieve with your Retail Media campaign. Do you want to increase brand awareness, drive sales, or generate more leads? These objectives will influence the rest of your campaign, from the choice of media channels to the creation of your ads.

Data and Targeting

One of the biggest advantages of Retail Media is the ability to advertise very precisely. Use first-party data from the retailer and data from Media Futures Market to determine exactly where your target audience is. This allows you to target consumers who are most likely to be interested in your products, leading to higher relevance and effectiveness.

Medium is the Message

As with other forms of advertising, the medium on which you advertise plays an important role in how your brand is perceived. It is essential to invest in quality media that align with your brand identity. Media Futures Market provides access to a wide range of quality media options, ensuring your ad appears in the right places.

Budget and CPM

For Retail Media campaigns, you need a starting budget of 500 euros. These campaigns are typically billed in CPMs (Cost Per Mille), meaning you pay per 1,000 people reached. It's important to manage your budget carefully and ensure you strike the right balance between reach and cost.

Ad Creation

The creation of your ad plays a crucial role in the success of your campaign. A well-designed ad attracts attention and appeals to the target audience. Media Futures Market has a network of creative agencies and consultants who can support you in developing effective and attractive ads.

Independence and Transparency

Media Futures Market provides a platform where advertisers have full control over their campaigns. You can choose which Retail Media options best suit your objectives without being influenced by external interests. This ensures a fair and transparent process, with a focus on the best match for your brand.

Efficiency in Your Campaign

A successful Retail Media campaign often involves multiple media channels. With Media Futures Market, you can easily add various media products to a MediaBoard, allowing you to track your campaign's progress and make adjustments as needed. This ensures an efficient use of your resources and optimal campaign performance.

Optimizing Your Media Budget

At Media Futures Market, 100% of your media budget is used to reach your target audience, with no money wasted on intermediary costs. This is in contrast to traditional agencies, where part of the budget may be lost to overhead costs. As a result, you get more value for your money, making your campaign more effective.

IRIS AI Media Assistant

With IRIS AI, you get support in compiling your MediaBoard and optimizing your campaign. This smart assistant helps you make data-driven decisions and ensures that your campaign aligns with your objectives.

Network of Professionals

Media Futures Market offers access to an extensive network of professionals who can help you with every aspect of your Retail Media campaign. Whether you need support with ad creation, data analysis, or campaign execution, there is always an expert available to assist you.

Conclusion

Retail Media is a powerful tool for brands that want to increase their visibility and sales in the digital environments of retailers. By using targeted data, creative ads, and a transparent and efficient approach, Retail Media can elevate your brand to new heights. Media Futures Market provides the tools and support you need to make your campaign a success.