Client Cases

Apollo Reizen's Success Story with Strategic Media Services

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Written by
Stijn Gimbrere
Managing Director NL
November 6, 2024

About Apollo Reizen

Apollo Reizen, led by Robbin de Waal, All-round Marketer, is a prominent name in the tourism industry. The company helps customers book their dream vacations and is known for its unique package deals with a strong focus on active and sports vacations.

The Challenge

Apollo Reizen faced the challenge of reaching the right audience with a limited budget and brand awareness compared to competitors in the industry. The main goals were to increase bookings and build brand recognition in the Dutch market. The team at Apollo sought to develop a media strategy that was both effective and efficient.

The Collaboration

Apollo Reizen chose our managed services to assist with media strategy, planning, and buying. Our team helped select the most suitable media channels, design targeted campaigns, and monitor the results for continuous optimization.

Why Apollo chose our platform:

  • Our extensive network and well-thought-out media plan.
  • Positive experiences from a sister company.
  • Our comprehensive knowledge of the Dutch market.

The collaboration was seamless due to friendly, accessible communication and our team’s proactive approach, enabling Apollo to pivot quickly and meet their goals efficiently.

Results and Impact

The efforts resulted in a significant increase in bookings and higher conversion rates. Even during months with deliberately lower marketing spending, the positive impact of the media investments was noticeable, underscoring the effectiveness of the chosen strategy.

“The strategic insights, proactive attitude, and transparency of the team really helped grow our brand. We highly recommend this partnership for the unique opportunities it provides.” – Robbin de Waal

Valuable Aspects of the Partnership

Robbin highlighted the importance of:

  • Periodic check-ins and sharing opportunities beyond the existing media plan.
  • Keeping up-to-date with relevant industry information.

Looking Ahead

Apollo Reizen looks forward with confidence and has already outlined plans for future campaigns in 2025. While the current services are highly appreciated, additional updates on new trends and insights in the industry would add even more value.

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